PPC Executive

About the Company

Fusion Business Solutions Private Limited (FBSPL) is an ITES and BPM company founded in 2006. We provide business process management and IT service delivery solutions to businesses worldwide. We aspire be the preferred business partner in the domains of Insurance, eCommerce, Accounting, Recruitment, and Digital Marketing.

Location - Work from home[Ready to visit office occasionally].

About the role

We are currently looking for an experienced Paid Media Specialist to join our dynamic team, to help in the delivery of best-in-class digital campaigns for our clients. Reporting into the Head of Marketing, the perfect candidate will be a motivated self-starter, with strongcommercial acumen and an entrepreneurial mindset that brings a creative and innovative approach to paid search, shopping and paid social.

Key responsibilities

• Candidate will be responsible for Implementation of the SEO, SMO and Google Ads (AdWords) strategies and revenue growth which will eventually lead in adding to the ROI and achieving target goals.

• Oversee the delivery of all SEO, Google Ads (AdWords) and social media.

• Responsible to leverage all best practices and tools for example: Landing pages, nurturing campaigns & keywords search.

• Ability to audit websites, analyzedata and formulate strategies.

• To keep pace with SEO, search engine, social media and internet marketing industry trends and developments.

• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas.

• Responsible for monitoring and evaluating search results and search performance across the major search channels and performing keyword, competitor,and market analyses.

• Managing the day-to-day strategy and execution of online and offline marketing campaigns and assist with writing web content for blog andbe able to assist with paid search advertising.

Essential qualifications and skills

• Must be a Graduate or Postgraduate.

• At least threeyears experienceofworking as a PPC expert/PPC executive.

• Excellent communication skills, both spoken and written, including total fluency in English.Fluency in any other language would be a bonus.

• Hands on experience with MS Office, WordPress, Social Media Platforms, Adobe CC (added advantage), designing and video editing tools.

• Basic technical knowledge of HTML and web publishing.

• Knowledge of SEO and web traffic metrics.

• Familiarity with social media.

• Strong Research Skills.

• Attention to detail.

• Good organizational and time-management skills.

Perks and Benefits:

• Five-day work week.

• Performance-based incentives to reward excellent work.

• Comprehensive skill development through intensive learning and development programs.

• Weekly employee engagement activities to promote a positive work environment.

• Holistic career progression policies and processes to support your professional growth.