The growth of the digital consumer and unparalleled shifts in business operations globally has sent industries struggling for new digital strategies. There are many businesses today that find themselves overwhelmed with digital transformation decisions that will influence their market situation and niche.
When it comes to digital business, its value proposition is stronger than ever. There are very few companies which are ready to postpone investments in digital initiatives. If we take an example of UK, then in a recent survey conducted there, it showed that four out of five companies expanded their budget for digital transformation after the beginning of the deadly pandemic, and for good reason.
This rapid shift from traditional ways to maturity in executing digital business solutions is not just a golden opportunity for cost-effectiveness, productivity, and overall process improvement; but at the same time, it is also essential for survival during unusual times.
Demand for Digital Business
Digital business is one of the most important platforms if you want to draw the attention of the digital consumer at scale. Now, let us explore the necessities of digital business.
- It helps in continuing the organisational flow of business every time when standard business practices are hampered.
- It helps improve the digital customer experience.
- It helps encourages inter-departmental alliance for consistent and integrated business processes.
- It helps improve speed, quality of data, renovation, and at the same time clarity among the enterprise.
Organisations are supporting digital technologies to boost their evolving capabilities, goods, and expertise. Businesses that are fast enough to make their operations and customer engagement digital can speak the consumer’s language in a competitive industry.
Top Remarkable Digital Business Transformation Trends –
- Enhanced Digital Customer Experience:
The customer propels change. Currently, all the digitally connected customers await engaging and effortless online experiences. They demand the best in speed, clarity, knowledge, and convenience. This is depicted in studies that show that firms that invest in digitally intensifying customer experience have relatively reported 60% more profitability.
- Email Marketing:
It is believed that in 2024, there would be 4.48 billion global email users. Email takes on to be considerable in customer engagement and the sales channel. Immersive and personalised emails are the chart-toppers in the trend list right now, which is effective to stimulate favourable actions from customers.
- Data and Analytics:
These days, big data is acclaimed as the new wealth. Collecting and inspecting information permits companies to take out valuable insights for deliberate, long-term business decisions. This market is anticipated to expand at a CAGR of 30.8% from 2020 to 2023, reaching to $77.6 billion.
- Interactive Content:
Digital interaction is the current way of direct conversation or storytelling between a brand and a customer. Interactive content in the way of polls, puzzles, quizzes, and games are modifying marketing and sales by engaging and involving customers in brand and product awareness and helping accumulate actionable insights. 88% of marketers accept that interactive content helps in making their brand different from the rest.
- Tech-driven Operations:
When it comes to tech-driven operations, AI and machine learning will be helpful in handling most of the tedious, monotonous work, thereby growing operational efficiency and service responsibility. The arrival of 5G will offer firms with rapid streaming and connectivity.
- Hyper-personalised and Interactive Media:
Hyper-personalisation will take social media platforms to give consumers real-time, personalised suggestions on various products and services. Conversational UI and voice search will grow to bring unique and personal marketing and operational experiences. Vibrant and interactive technologies like AR, MR and VR will be there to boost user and business interactions with sensory and psychological experiences for various platforms.
In the recent times, digital business is bringing change at a fast pace, and is crucial to the growth of firms, industries, as well as the economy worldwide.
To go digital also means a change from ‘me’ to ‘we.’ It is a fresh focus on connectivity which gets employees as well as users engaged. It creates a net beyond technology and services to society and community and brings value because the changes have an integral quality to them.
Working with professionals in digital services to select and position the best digital initiatives can help brands achieve strategic positioning in the industry.
This is how FBSPL can help:
Our digital business service and solutions offers technological revolutions, strategic insights, research, and professional execution. You can try your hands on digital business and interactive services from FBSPL which includes content management, creative design, business process outsourcing services and digital infrastructure.
We can help you turn your idea into a brand by revamping your digital marketing strategies.
Re-cast your work processes and customs to bridge better with customers, employees, and third parties.
Let’s connect to achieve the best!